Customers eat with their eyes, before they eat with their mouths. The way your business appears to first time customers immediately affects your bottom line. Let’s take a look at how brand marketing attracts and retains customers.
Presentation is everything when it comes to food and beverage. Customers eat with their eyes, before they eat with their mouths. They have to, with so many options at their fingertips. Because of this, it’s important you stand out. Not just to make a sale – but to create an engaging customer experience that your clientele will be talking about long after they leave. Is it time to revamp your brand?
What’s in a brand?
A brand is more than just a logo. It’s the way your company is perceived. Not just a name or font, a brand is the feeling your business evokes when a customer visits your restaurant for the first time, or experiences your website.
Brands are business tools that drive commercial value. Done right, your brand will attract more interest and foster longer-term relationships. A strong brand is the most effective tool you have to build repeat business; the foundation of any successful growth strategy.
It’s worth getting your brand right.
Did someone say website?
A good website is a necessity in this current age. If it’s not on Google, does it even exist? A seamless web experience and an effective SEO strategy (how highly your website ranks in Google search) are necessary for the growth and prosperity of any business.
Beyond showcasing your brand, a website allows you to reach out to your customers and communicate to them in a personal way. It also allows you to be found by first-time customers searching for their next feed.
Integrating your website with booking platforms also ensures a hassle-free management experience for you and a seamless web experience for your clientele.
A great website drives bookings.
Marketing and Social Media
Speaking of bookings, did you know you can target a paid social media campaign to people who visit your website or even connect to your Wi-Fi? A cohesive marketing strategy involving SEO, social media, and regular email sends can help keep your restaurant top-of-mind for your ever hungry clientele.
Menus and Interiors
Where most marketing agencies fail, we pick up the slack. We don’t just market, we design. This means we work with you to curate your space. Signage, menus, branded mugs, glasses, and to-go bags, we’re here to help you create an experience your customers are unlikely to forget.
Interested in branching out? We’re able to create a wide range of packaging solutions to fit and launch your product and even strut it out on supermarket shelves.
Your complete design and marketing partners
At lcdc.co, we’ve worked nationally and internationally, with both small businesses and some of the world’s largest brands. If you’ve previously not thought about your brand and marketing presence, or are unsatisfied with your current marketing output, we’re here to turn this around.
Talk with us today, or see here for more information.