What is “White-Label” Delivery?

With online shopping growing in popularity, many businesses are using third-party delivery for order fulfilment across food, catering and more.

Customers place orders directly on a business’s website or mobile app. The business can then review that order and request delivery fulfilment through a third party. As far as the customer is concerned, their entire experience will be associated with the business’s brand and platforms.

Benefits of white-label delivery for businesses

Build brand loyalty

Make a lasting impression at checkout. 87% of consumers surveyed in a 2020 ShipStation report said that the shipping and delivery experience directly affects their decision to shop with a merchant again.

Improve your bottom line

When independent retailers offer local pickup and delivery, online shoppers spend 23% more and have a 25% larger order according to data published in 2020 by Shopify.

Streamline operations

Many white-label delivery solutions are designed to plug in to your existing order management systems, and since the fulfilment is third-party, you can count on them to provide customer support if delivery issues arise.

Control your costs

Reduce guesswork in the accounting for your business. With white-label delivery like Uber Direct, you can expect to see tailored, commission-free rates based on distance, speed of delivery, and your market or region. This means no deduction from the dollar you make on the orders you receive. You can also view estimated delivery times and quotes before you send a fulfilment request, giving you the final say over what you’re charged.

Delight customers and build brand loyalty with Uber Direct

If you decide that white-label delivery will benefit your customers, you can add this capability with Uber Direct. This plug-and-play option is designed to help you take advantage of all the operational benefits of using third-party delivery while keeping your branding front and center. When you choose Uber Direct, you can expect:

Fast delivery options

Get your customers what they need, at the tap of a button. Offer express, same-day, or scheduled delivery, all delivered locally in minutes.

Easy integration

Place delivery fulfilment requests through the Uber Direct dashboard, one of our channel partners, or the Uber Direct API.

No commissions or hidden charges

Manage local delivery without the cost of your own delivery fleet, or supplement your own delivery fleet when order volume surges.

Ready to explore white-label delivery further?

For more information about Uber Direct and its options and features, explore here >

You can find tips on how to manage delivery handovers for a smooth and positive delivery experience, see here >