UberEats Head of Advertising ANZ, Michael Levine, shares advice on how to capture new eaters’ attention and grow your sales.
With more Aussies turning to food delivery apps than ever before, there is a significant opportunity for restaurants to capture hungry eaters’ attention and grow their sales.
New research from Roy Morgan shows over 7 million Australians aged 14+ (33.4%) now use a meal delivery services in an average three months, up from 3.6 million (16.9%) in early 2020
On UberEats, this growing demand offers restaurant partners a large audience to get in front of and vye for their business every day.
Interestingly, our research suggests that 2 in 3 Aussies don’t yet know what they want for dinner when they open the UberEats App. This open mindset to exploring cuisine types and restaurant options presents an opportunity for savvy restaurant owners who are looking to grow sales.
In a competitive eater marketplace, there are a few distinct ways that you can improve your chances of capturing a potential customer.
1. Much like your storefront in real life, foot traffic matters.
Ensuring you have high visibility is a key way to get people in the door. On UberEats, ads campaigns improve your position as people scroll through a list of delivery options in their area, moving you much higher than where you might organically appear. The higher you appear, the more likely you are to be seen. With many great choices available for consumers, you can certainly leave it to chance and hope they find your store. But to ensure that you capture more hungry eater’s attention, ads can help keep your restaurant top of mind.
2. Bring your menu to life.
Ok, now we’ve got an eater’s attention – it’s time to offer a clear and compelling view of your tasty dishes! Pictures and accurate descriptions are more likely to convert menu views to orders. Take the time to review your restaurant from the eyes of your customer. Does it look great? Can I tell what I’m going to get when I make an order?
3. Aim to deliver great food… and great value!
Offering customers value for money is a proven way to grow sales for any business. By combining Ads with Promotions on UberEats, restaurants are likely to see an even greater order uplift. If you are looking to acquire new customers or build return customer loyalty, a compelling offer like buy one get one free might be the trick to convert interest to action!