Across the country, we’ve witnessed the resilience of restaurants and cafes as they find ways to pivot and survive during the COVID-19 pandemic. Local communities have banded together, ordering takeaway where possible and taking to social media to show their support. While the path to recovery still isn’t clear, reaching new and engaged customers as well as supporting our local community has never been more important.
Marketing to a closed end user group can bring new opportunities to your business that result in increased brand awareness, new customers and more revenue. Entertainment has partnered with the Australian hospitality industry for over 25 years and unlike on-going discount programs, Entertainment supports the value of your offering.
Entertainment simply provides customers from their closed end user group with a one time introductory offer. There is no cost for your business to feature an offer on the Entertainment App and website. No fees or on going commissions are charged. The offers are designed to drive the Member to return as a full paying customer and generate word of mouth about their experience within their pier groups. The program also encourages incremental spend which drives positive ROI and becomes a key tool for your brand to attract new customers.
3 ways restaurants and cafes can leverage closed end user groups:
1. Takeaway is here to stay
During lockdown, many of your customers have treated themselves and sought to support their local favourites by ordering delivery more frequently. What many people don’t realise, is just how little businesses make after the delivery platform subtracts their commission and fees.
Encourage customers to ditch the takeaway Apps with a one-time deal. Businesses that partner with Entertainment reach a closed end user group of foodies who are incentivised to order directly with you to redeem their offer.
2. Reach new customers
The Entertainment program promotes your business to a whole new base of people who may not have known about your restaurant. Members are highly engaged, socially active and committed to discovering new places and experiences.
“We were impressed by the amount of new customers introduced, the consistently high spends we were seeing, the feedback we were receiving, and the boost in our overall revenue”. Graham Ackling, Restaurant Manager Otto Ristorante, Woolloomooloo and Brisbane.
3. Support the communities supporting you!
Lastly, we need to nurture the communities that support us. This could be a local shelter or food drive or even kids sporting clubs which have also been hit hard by the recent pandemic. Entertainment Memberships are distributed through community groups and charitable organisations to support their grassroots fundraising. Entertainment Membership sales help these vital community organisations along with local businesses at the same time. Over the past 25 years, Entertainment has helped raise over $84 million for great causes across Australia and New Zealand.